Street traffic in Manila.

How to Promote Your Philippine Business Offline Effectively

Offline marketing is important because it helps you reach potential clients who may not be engaged on digital platforms. It allows you to promote your business in the real world by using numerous marketing channels, such as print ads, billboards, events, and sponsorships. In the Philippines, offline marketing frequently stresses human interactions and traditional means….

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Guide to Ginger Production: Cultivation, Uses, and Economic Importance

Ginger is a Zingiberaceae family plant that grows in the tropics and subtropics. It is a rhizomatous herb grown for its aromatic, pungent, and savory underground stems or rhizomes, utilized in various culinary, medicinal, and cosmetic purposes. Ginger is often used as a spice and flavoring element in various cuisines, including stir-fries, curries, soups, and…

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GCash Scam: 6 Ways to Avoid Becoming a Victim

Beyond using cash payments, Filipinos are now becoming more comfortable using digital payment options to settle bills and pay for merchandise. This cashless ecosystem empowers both the buying public and businesses to rely less on bills and coins, which occasionally deal with issues such as damage, counterfeiting, or being out of circulation. The COVID-19 pandemic…

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Why Carinderia Businesses Fail and How You Can Avoid the Same Experience

When managed properly, an eatery business like a carinderia can thrive and grow in a few years of operation. But it’s already a given that a carinderia business constantly faces challenges such as supply chain disruptions, safety issues, and staff turnover. Failure to address them will answer the question: why carinderia businesses fail. An informal…

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