Penongs Franchise: Barbecue Chicken Business

Here is a company background and procedure to submit Penongs franchise application to establish a  chicken barbecue seafood and grill restaurant.
Penong’s is an established chicken barbecue brand established in Davao City. It takes pride in showcasing not only an authentic Filipino culture and hospitality visible in its restaurant interiors and that distinctive two-clap action to get an attendant’s attention, but also in the preparation and serving of food to hungry patrons. 

penongs franchise applicationAfter winning the hearts of our Mindanao market, Penong’s is set to conquer the Manila crowd and beyond, bringing its food and the service that Penong’s is known for. As it expands further, Penong’s is open to franchisees with the following steps:

Penongs Franchise Application

Submit the following:
– A formal letter intention to apply as a Penong’s franchisee
– Details of the applicant’s background
– Description of proposed Penong’s branch location and schedule of site inspection/evaluation
– Proof of applicant’s financial ability

  • Ocular Inspection and Market Study
  • Store Visit-Layout and Operations Overview
  • Financial Review-Profit and Loss; Break-Even Analysis
  • Franchise Disclosure Information (FDI)-Franchise Agreement and Other Penong’s Information
  • Contract Signing

Pre-opening Procedure

  • Staff Recruitment
  • Staff Training
  • Branch Construction

Branch Grand Opening


  • Franchise Fee Php 896,000
  • Delivery Vehicle Php 100,000
  • Initial Inventory Php 500,000
  • Set-up Cost Php 2,000,000
  • Construction Php 3,500,000

Initial Setup Cost:
Php 896,000.00 (VAT Inclusive)
Inclusive of:

  • Use of Trade Name and Proprietary Marks
  • Site Evaluation Approval
  • Store Design Construction Supervision
  • Recruitment
  • Initial Franchise Staff Training
  • Procurement Program
  • Marketing Support
  • Pre & Post Opening Assistance
  • Use of Opening Manual
  • Research and Products Development

6 Years
Estimated Investment:
Php 7-8 Million Pesos depending on the location site development
Royalty Service Fee:

  • 5% of Gross Sales
  • 2% for Marketing Advertising

Area Requirements:

  • In-Store (within a bldg.) 250 – 300 sqm.
  • With common parking space 350 – 400 sqm.
  • Free standing 600 sqm.

Facebook Page:
Franchise Business Address
2nd Floor, ATU Building, Duterte Street, Davao City
2/F MC Pod Bldg. McArthur Highway, Matina and Coca-cola Village, Matina, Davao City.
Telefax No. (082) 298 8565 / 298 8363
Email Address:

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