Penong’s is one of Mindanao’s most recognizable chicken barbecue, seafood, and grill restaurant brands. Founded in Davao City, it has built a loyal following through its signature chicken inasal, Filipino hospitality, and the iconic “two‑clap” gesture used to call the attention of servers. As the brand expands nationwide, Penong’s is now open to franchise partners who want to bring this well‑loved dining experience to more Filipinos.
After dominating the Mindanao market, Penong’s is actively growing in Metro Manila and other key cities. For entrepreneurs interested in the food and restaurant industry, a Penong’s franchise offers a strong brand, proven systems, and a menu that appeals to a wide Filipino audience.
Why consider a Penong’s franchise?
- Strong brand recognition in Mindanao and growing presence nationwide
- High-demand menu (chicken barbecue, grilled seafood, Filipino comfort food)
- Operational support from an experienced franchisor
- Attractive dine-in concept suited for malls, commercial areas, and standalone locations
- Growing market for affordable Filipino casual dining
Penong’s is ideal for franchisees who:
- Have experience in food service or retail (optional but helpful)
- Can manage day-to-day operations or hire a competent team
- Have access to a high-traffic commercial location
- Are financially capable of investing ₱7–8 million
Penong’s franchise application process
To begin your franchise application, prepare and submit the following documents:
1. Letter of Intent
A formal letter expressing your intention to apply as a Penong’s franchisee. Include your background, business experience, and preferred location.
2. Application Information Sheet
This form contains your personal and business details, financial capacity, and proposed business structure.
3. Site Evaluation
Provide a description of your proposed location, including:
- Exact address
- Lot size and layout
- Photos of the area
- Nearby establishments
- Estimated foot traffic
Penong’s will schedule a site inspection to assess suitability.
4. Bank Certificates
Proof of financial capability to support the investment and operational requirements.
5. Franchise Evaluation Steps
- Ocular inspection and market study
- Store visit, layout review, and operations overview
- Financial review (profit & loss, break-even analysis)
- Franchise Disclosure Information (FDI) presentation
- Contract signing
Pre-opening procedures
Once approved, the following steps will be completed before opening:
- Staff recruitment
- Comprehensive staff training
- Branch construction and interior setup
Branch grand opening
Penong’s provides support during the soft opening and grand launch to ensure smooth operations and proper brand execution.
Investment and costing
Estimated total investment: ₱7–8 million (depending on site development)
Breakdown:
- Franchise Fee: ₱896,000
- Delivery Vehicle: ₱100,000
- Initial Inventory: ₱500,000
- Set-up Cost: ₱2,000,000
- Construction: ₱3,500,000
Franchise information
Initial setup cost (₱896,000, VAT inclusive) includes:
- Use of trade name and proprietary marks
- Site evaluation and approval
- Store design and construction supervision
- Recruitment assistance
- Initial staff training
- Procurement program
- Marketing support
- Pre- and post-opening assistance
- Operations manual
- Research and product development
Franchise term:
6 years
Royalty and marketing fees:
- 5% royalty fee (based on gross sales)
- 2% marketing and advertising fee
Area requirements:
- In-store (inside a building): 250–300 sqm
- With common parking: 350–400 sqm
- Free-standing store: 600 sqm
Penong’s franchise contact information
Facebook: https://www.facebook.com/ilovepenongs/
Main Franchise Office:
2nd Floor, ATU Building, Duterte Street, Davao City
Franchising Office:
2/F MC Pod Bldg., McArthur Highway, Matina & Coca-Cola Village, Matina, Davao City
Telefax: (082) 298 8565 / 298 8363
Email: penongs.franchising@gmail.com
Website: http://penongs.ph/
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