FAQ - Financial Management Pricing, Cash Flow & Expenses

FAQ – Financing & Cashflow Management

Mastering your numbers is the key to business longevity. These FAQs cover essential financial habits for Filipino entrepreneurs, from setting the right prices and managing daily expenses to maintaining healthy cash flow and inventory levels.

How much capital do I need to start a small business?

Capital varies by business type. Micro online businesses may start at ₱5,000–₱20,000, while physical stores often require ₱100,000–₱500,000+. A detailed cost breakdown helps determine realistic startup needs.

How do I price my products or services correctly?

Consider cost of goods, labor, overhead, competition, and customer willingness to pay. Use markup formulas or value-based pricing to maintain healthy profit margins.

How can I manage cash flow effectively?

Track daily sales and expenses, separate personal and business funds, maintain a cash buffer, and monitor receivables. Use simple tools like spreadsheets or POS apps to avoid cash shortages.

What are the best low-cost marketing strategies for small businesses?

Use Facebook Pages, TikTok content, local community groups, Google Business Profile, and referral programs. Consistent posting and customer engagement build trust without large budgets.

How do I attract customers when starting out?

Offer introductory promos, join local online groups, collaborate with nearby businesses, and highlight unique value. Good customer service and fast response times help build early traction.

How do I keep customers coming back?

Provide consistent quality, maintain friendly service, offer loyalty rewards, and follow up through Messenger, SMS, or email. Repeat customers drive long-term profitability.

What daily tasks should I prioritize as a small business owner?

Track sales, manage inventory, respond to customers, clean and organize your workspace, review expenses, and plan next-day tasks. Daily discipline prevents operational problems.

How do I manage inventory to avoid shortages or overstocking?

Use simple inventory logs or POS apps, track fast-moving items, set reorder points, and review supplier lead times. Regular stock checks reduce losses and improve cash flow.

How can I market my business online without spending much?

Focus on organic content, customer testimonials, short-form videos, and community engagement. Optimize your Facebook Page and Google Business Profile for visibility.

What financial records should I maintain daily or weekly?

Keep records of sales, expenses, inventory, receipts, and cash on hand. Weekly reviews help identify trends, prevent losses, and support BIR compliance.