Establishing a drugstore business can be a lucrative opportunity in the Philippines. Just like rice or cellphone load, medicines—maintenance drugs, supplements, and vitamins—have become part of daily household expenses.
This makes drugstores an essential fixture in Filipino communities. As the population grows, so do medical needs. High blood pressure and diabetes medications, children’s vitamins, and everyday remedies for fever, colds, and pain are always in demand.
Drugstores today also offer more than medicines. It’s now common to find milk formula, energy drinks, snacks, and other convenience items on their shelves—just as convenience stores now sell basic first-aid supplies.
While pharmacists naturally have an advantage in running a drugstore, franchising has made it possible for non-medical entrepreneurs to enter the industry with proper guidance. One of the most established pharmacy brands in the Philippines is Generika Drugstore.
Why Choose Generika Drugstore as Your Franchise Partner?
1. It uses a modern automated information system
Generika Drugstore uses a proprietary point-of-sale (POS) system that simplifies inventory management and sales monitoring. This eliminates the tedious manual tracking of pills, capsules, and stock-keeping units.
With automation, franchisees can focus more on marketing, improving store appearance, and training staff for better customer service.
2. It offers a wide range of products
One of the biggest frustrations for customers is hearing “out of stock.” Generika Drugstore addresses this by offering a broad selection of medicines—both generics and well-known branded products.
They also carry consumer goods, which increases foot traffic and makes the store a convenient one-stop shop.
3. It provides opportunities for additional revenue streams
Beyond medicine sales, Generika Drugstore offers value-added services that generate extra income. One example is MEDPadala, the first electronic gift check for medicines, allowing Filipinos abroad to send medical support to family members.
They also offer services like mobile phone loading for major networks.
4. It emphasizes quality products and excellent customer service
Generika Drugstore trains its staff to provide not only medicines but also value-added services such as patient counseling, Libreng Konsulta, and Mobile Lab services.
Medicines are stored in temperature-controlled environments to ensure potency and safety. This commitment to quality strengthens customer trust in the brand.
5. It has an exemplary industry record
Generika Drugstore has received multiple awards for its contributions to wellness, inclusive business practices, and public service:
- 2018 Anvil Award
- 2017 Asia Pacific Entrepreneurship Award
- 2017 ASEAN Inclusive Business Award
- 2017 Philippine Quill Professional Excellence Award
6. It offers dedicated support for franchisees
Generika provides full guidance to franchisees—from setup to operations. This includes training, marketing support, and operational assistance.
Investment cost ranges from ₱900,000 to ₱1.7 million, which includes:
- Franchise / Initial Fee
- Business permits
- Security deposit to commissary
- Computers, software, POS system
- Initial inventory
- Pharma, operations, and marketing supplies
- Store renovation
- Furniture and fixtures
- Operating capital
Franchisee Responsibilities
Under Generika’s guidance, franchise applicants are responsible for:
- Hiring a store renovation contractor
- Hiring staff
- Securing business permits
Frequently Asked Questions
How long is the franchise contract?
The contract is valid for five (5) years and can be renewed. Renewal costs 30% of the prevailing franchise fee and is valid for another five years.
Can I sell my franchise?
Yes. However, Generika must be informed and will evaluate the prospective buyer to ensure they are qualified.
What areas are open for franchise?
Generika Drugstore is open for franchising nationwide.
Does Generika provide store locations?
In most cases, no. Good locations are competitive, so franchisees are encouraged to find their own sites to speed up the approval process.
What are the franchisee’s responsibilities regarding site assessment?
Franchisees must conduct due diligence, assess the strengths and weaknesses of the location, and negotiate rental terms. Generika provides guidance but the final decision rests with the franchisee.
What are the location requirements?
Ideal locations should:
- Be on the ground floor
- Be along a main street or corner
- Have high visibility and easy access
- Be near dense residential areas
- Have strong pedestrian traffic
Nearby hospitals or clinics are an advantage but not required.
What is the required store size?
Generika requires 20–40 sqm of space with at least 3–4 meters of frontage. This accommodates customer areas, computers, refrigerators, shelves, counters, and stock storage. A restroom is preferred but optional.
What are the store models?
Generika has one model: the Standard Model, ideal for areas with a population above 30,000 and floor space above 25 sqm.
What qualities are required in a franchisee?
A franchisee must be hands-on, business-savvy, financially capable, and ideally able to operate multiple branches.
Contact Details
Phone: (02) 828-1818
Email: franchising@generika.com.ph